<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"><channel><title>Brand Profile blog</title><link>https://brandprofile.in/blog/</link><description>Notes on Google Ads, SEO, Google Business Profile and automation from Brand Profile, Trivandrum.</description><language>en-in</language><item><title>AI automation for small businesses: 7 workflows worth building first</title><link>https://brandprofile.in/blog/ai-automation-for-small-business/</link><guid>https://brandprofile.in/blog/ai-automation-for-small-business/</guid><description>Seven practical AI automation workflows for small businesses: lead capture, WhatsApp replies, reminders, quotes, reviews and reporting, in a sensible order.</description><pubDate>Wed, 14 Oct 2026 00:00:00 +0530</pubDate></item><item><title>Creative is the new targeting</title><link>https://brandprofile.in/blog/creative-is-targeting/</link><guid>https://brandprofile.in/blog/creative-is-targeting/</guid><description>Ad platforms now choose who sees your ad. Learn why creative has become the main lever in Google Performance Max and Meta Advantage+ campaigns.</description><pubDate>Wed, 14 Oct 2026 00:00:00 +0530</pubDate></item><item><title>How much does Google Ads management cost in India?</title><link>https://brandprofile.in/blog/google-ads-management-cost-india/</link><guid>https://brandprofile.in/blog/google-ads-management-cost-india/</guid><description>How Google Ads management is priced in India: fixed fees, percentage of spend, what drives the cost and the questions to ask any agency before you sign.</description><pubDate>Wed, 14 Oct 2026 00:00:00 +0530</pubDate></item><item><title>Google Business Profile optimization: a 12-point checklist</title><link>https://brandprofile.in/blog/google-business-profile-optimization-checklist/</link><guid>https://brandprofile.in/blog/google-business-profile-optimization-checklist/</guid><description>A step-by-step Google Business Profile optimization checklist for local businesses: categories, photos, reviews, posts and mistakes that get profiles suspended.</description><pubDate>Wed, 14 Oct 2026 00:00:00 +0530</pubDate></item><item><title>How to choose a digital marketing agency in Kerala</title><link>https://brandprofile.in/blog/how-to-choose-digital-marketing-agency-kerala/</link><guid>https://brandprofile.in/blog/how-to-choose-digital-marketing-agency-kerala/</guid><description>How to choose a digital marketing agency in Kerala: what to check, the questions to ask, red flags to avoid and how to compare proposals fairly.</description><pubDate>Wed, 14 Oct 2026 00:00:00 +0530</pubDate></item><item><title>Own your customer data before someone else rents it to you</title><link>https://brandprofile.in/blog/own-your-data/</link><guid>https://brandprofile.in/blog/own-your-data/</guid><description>Tracking is weaker and ad costs are higher. See why first-party customer data matters and how a small business can start collecting and using it today.</description><pubDate>Wed, 14 Oct 2026 00:00:00 +0530</pubDate></item><item><title>Real beats polished</title><link>https://brandprofile.in/blog/real-beats-polished/</link><guid>https://brandprofile.in/blog/real-beats-polished/</guid><description>Short, honest video from real people is outperforming the studio advert. Here is how brands can use authentic creator-style content without losing the brand.</description><pubDate>Wed, 14 Oct 2026 00:00:00 +0530</pubDate></item><item><title>When search answers the question itself</title><link>https://brandprofile.in/blog/search-with-ai-answers/</link><guid>https://brandprofile.in/blog/search-with-ai-answers/</guid><description>AI summaries now sit above search results. See what gets quoted, how to write pages AI answers can use and why Google Business Profile still matters.</description><pubDate>Wed, 14 Oct 2026 00:00:00 +0530</pubDate></item><item><title>What is generative engine optimization (GEO)? A practical guide</title><link>https://brandprofile.in/blog/what-is-generative-engine-optimization/</link><guid>https://brandprofile.in/blog/what-is-generative-engine-optimization/</guid><description>GEO and AEO explained: how to get your business quoted by Google AI Overviews, ChatGPT and Perplexity, with a practical checklist you can start this week.</description><pubDate>Wed, 14 Oct 2026 00:00:00 +0530</pubDate></item><item><title>WhatsApp automation for business: what to automate first</title><link>https://brandprofile.in/blog/whatsapp-automation-for-business/</link><guid>https://brandprofile.in/blog/whatsapp-automation-for-business/</guid><description>WhatsApp automation for business explained: Business app versus the WhatsApp Business Platform, the workflows to automate first and how to keep it human.</description><pubDate>Wed, 14 Oct 2026 00:00:00 +0530</pubDate></item><item><title>WhatsApp is becoming the shop counter</title><link>https://brandprofile.in/blog/whatsapp-storefront/</link><guid>https://brandprofile.in/blog/whatsapp-storefront/</guid><description>Customers prefer sending a message to filling a form. Learn why response speed on WhatsApp decides sales and how to run it like a proper storefront.</description><pubDate>Wed, 14 Oct 2026 00:00:00 +0530</pubDate></item></channel></rss>
